Style Cycles: Olympic Fever

Fashion fades, style is eternal – Yves Saint Laurent

Olympic posters

The 1932 Los Angeles summer Olympics sparked a trend for Olympic colours on items from bead necklaces to Bakelite bangles (centre), scarves and hat bands. Read more here

Vivienne Westwood menswear S/S 2012. Read more about Olympic fashion history here and here.

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About Amber Jane

Amber Butchart is a fashion historian on a quest to reveal the secrets of our sartorial past and place the semiotics of style in a wider cultural, political and social sphere. She has contributed to productions for BBC 1 & 2, BBC Learning, Radio 4, Channel 4 and Sky Arts, from Making History and Woman’s Hour to Great British Sewing Bee, and she presents a regular ‘In Conversation’ series at the V&A museum looking at issues concerning the clothed body in fashion and performance. She is an Associate Lecturer in Cultural & Historical Studies at London College of Fashion, where she lectures across a number of areas concerning fashion, the body and contemporary culture, from the impact of blogging on fashion media to fashion and the grotesque. Shot by Vogue as a girl with great British style, her interest in antique clothing was ignited by working as Head Buyer for vintage clothing company Beyond Retro, and for 5 years she was a regular contributor to leading trend analysis company WGSN. As the red-haired half of the Sony-nominated Broken Hearts DJ duo she has graced stages across the globe for the likes of Marc Jacobs, Vivienne Westwood and Louis Vuitton. Their weekly radio show on Jazz FM ran for over 3 years and focussed on swing music, with an emphasis on rediscovering forgotten women of the Jazz Age. A former Research Fellow at the University of the Arts London, Amber has spoken at the Institute for Contemporary Arts, British Museum, Royal Academy, British Library, Wellcome Collection, British Film Institute, and is a regular on the SHOWstudio fashion week panels. She is a member of the Royal Historical Society and the Association of Dress Historians and her book Nautical Chic: a history of high fashion on the high seas, is forthcoming in 2015 published by Thames & Hudson. Amber Jane Butchart's Fashion Miscellany, her compilation of vestimentary oddities, is out now.
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